Building a Cohesive Brand System
for a Large School District
With 118 schools and more than 97,000 students, this Southwest Florida school district needed a more cohesive approach to its visual communications. Working with the district's existing logo and brand colors, I developed a comprehensive visual system that established consistency across typography, photography, graphic elements, charts, and infographics. The resulting 50-page Brand Standards Guide provided a foundation for unified communications, supported by applications including stationery, marketing materials, and environmental graphics.
Ready to Strengthen Your Brand?
From brand identity systems and marketing campaigns to publications and digital design, I help organizations create clear, compelling communications that connect with their audiences and support their goals.